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SCHMIDT'S  

360 Integrated Campaign – Digital, Social, Earned, Paid, TVC

ROLE

Lead Creative, Lead Art Director,
Copywriter, & Designer

DREAM TEAM

ECD: Megan Skelly

Group Creative Director: Matt Zavala

Lead Art Director: Schuyler Higgins

Copywriter: Derekh Froude

Production House: Kin

Directors: Ali Roberto

Editor: Tina Mintus

Producer: Denise Sante

THERE'S A NEW SPICE IN TOWN AND IT'S #MADEFOREVERYONE

 

Schmidt's is challenging the biggest brands in the deo biz by flipping conventional tropes like hyper-masculinity and outdated gender norms on their head. And we're doing it while tackling the biggest concern for people switching to naturals: FOBO (Fear of Body Odor).

 

We've partnered with soccer super star and certified badass Megan Rapinoe, who embodies the modern, more inclusive, aluminum-free, all-natural Schmidt's spokesperson, your woman, man, or person, and even the Old Spice man Isaiah Mustafa could smell like.

We launched our campaign with Megan cheekily tweeting at Isaiah to challenge him and his fans to make the switch to Schmidt's. Debuting our hero spot that was creative directed and written by me and directed by the incredible Ali Roberto. We've got more creative coming, so keep your eyes and your pits on the look out. 

THIS CAMPAIGN IS HOT OFF THE PRESS LAUNCHING MARCH 18th, 2021 AND THE HEADLINES ARE ALREADY ROLLING IN – RECENT PRESS ON THE CAMPAIGN:

AdAge  •   Adweek   •   US Weekly  •   People  •  Jimmy Fallon Show   •   Allure  •  PR Newswire  •   New Beauty •   Reuters  •   Yahoo Sports  •   Cheddar  •   ESPN+   •   ESPN+   •   E!   •   Stylecaster      

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STAY TUNED, THERE'S MORE WHERE THIS CAME FROM.