THE KNORR CARDI B TASTE COMBO
360 Integrated Campaign – Digital, Social, Earned, Paid
ROLE
Lead Creative, Lead Art Director,
Copywriter, & Designer
DREAM TEAM
ECD: Andrew Simon
CD: Schuyler Higgins
ACD Copywriter: Anna Xiques
AD/Designer: Schuyler Higgins
Producer: Alicia Cabral
CARDI'S COOKIN' THE FIRST EVER CELEBRITY FAST FOOD COMBO MEAL THAT COMES FROM YOUR KITCHEN, NOT A DRIVE-THRU
Despite wanting to give healthy nutritious meals for their kids, fast food combos were becoming the go to dinner for busy parents—especially the celeb-endorsed ones, serving hype, convenience, and value in one greasy bag. Meanwhile, Knorr—champion of easy, affordable, home-cooked meals—was being left on the shelf.
So we cooked up something unexpected with the queen of “I don’t cook, I don’t clean” herself: Cardi B.
Rap legend. Busy mom. Proud Knorr fan. Together, we launched the Knorr Cardi B Taste Combo—a “fast” food collab made for the home kitchen. Same craveable combo energy. Just as easy. Way more affordable. And a whole lot healthier.
IT'S NOT EVERY DAY WHERE YOUR DRAWINGS ARE TURNED INTO REAL LIFE PLUSHIES THAT ARE SAVING THE FUTURE FROM A SAD, DRY, MAYO-LESS EXISTENCE.
Spoon University • PR Week • Yahoo! Financial • FoodSided • Investor Observer • MSN • CBS Mornings • Sustainable Brands • Marketing Dive • RetailWit • Newsbreak • TrendHunter
We first cooked up a teaser on TikTok that got fans hyped guessing on who was behind the bedazzled bouillon.
WE PROMISED A COMBO MEAL.
WE DELIVERED CARDI B.
We invited real families to taste-test a new
top-secret fast food combo meal—but when they
stepped into the kitchen, Cardi B was there waiting.
Instead of handing them a bag, she handed
them the ingredients—showing how easy it is to cook
the combo yourself, with Knorr doing the heavy lifting.
Spoiler: they cooked, they ate, and they couldn’t
believe how good (and fast) it really was.
Fans went wild for it, we partnered with Grubhub to deliver Cardi’s Knorr Taste Combo Meal Kits right to people’s doors—faster than they could hit the drive-thru.
