HELLMANN'S LIFETIME (SUPPLY) CONTRACT
360 Integrated Campaign – Digital, Social, Earned, Paid
ROLE
Lead Creative, Lead Art Director,
Copywriter, & Designer
DREAM TEAM
ECD: Andrew Simon
ACD: Schuyler Higgins
Producer: Alicia Cabral
THE FIRST EVER SPORTS CONTRACT PAID IN MAYO
In late April of this year, the NFL Draft was held and the sports world took notice when a clip of former-Kentucky QB Will Levis emerged, showing the rising star squeezing mayonnaise into his coffee. Coincidentally, the same day, NBA star Kevin Durant signed a lifetime contract with Nike. That’s when we approached Will with a unique offer to steal the headlines – to become the first athlete to sign a lifetime supply of Hellmann’s Mayonnaise contract.
Football fans and mayo lovers alike were treated to a comical press conference where Levis reenacted his viral stunt, while taking Q&A from reporters.
