MAKING MILLIONS OF WOMEN EMBRACE "I AIN'T GOT TIME FOR THAT"

Women have long made the connection between coffee and dry shampoo. Together, they’re two of the things that keep them keeping up with all of life’s predictably unpredictable moments.

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So, on National Coffee Day, we gave her something worth sharing by partnering with America’s favorite coffee chain, Dunkin’ to deliver the ultimate morning-life hack of coffee and dry shampoo. 

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We hacked more than just her morning commute with a pop-up styling bar in NYC, but hacked her feed by creating Dove’s most successful social engagement campaigns to date with a socially driven sweepstakes that gives one lucky winner a year’s worth of Dove Dry Shampoo and Dunkin’ coffee.

RESULTS

Let's put it this way, America now really really runs on Coffee + Dry Shampoo... Within the first week we garnered an unheard of 601mm impressions.