Dove x Crumbl | Portfolio

DOVE x CRUMBL

360 Integrated Campaign – Digital, Social, Earned, Paid, TVC

ROLE

VP, Creative Director

DREAM TEAM

ECD: Megan Skelly

VP, Creative Director: Schuyler Higgins

VP, Creative Director: Ryan Vandenbosch

VP, Creative Director: Rodrigo Bistene

ACD Copywriter: Jenn Fabien

ACD Art Director: Will Zamora

Design Director: Kyle

Producer: Marc Baill

YOU CRAVED WE CRUMBL'D

Dove has been a household name for decades – and that was the problem: Gen Z was forgetting them. Their attention was elsewhere, like on Crumbl, the Gen Z cookie craze phenomenon. So much so, they didn't just want to eat their favorite cookie, they wanted to smell like it too.

So, we made it happen. Dove x Crumbl Body Care answered fans' ultimate craving: to smell like the cookies they can't stop talking about.

From leaking the collab to creating a viral jingle with 'The Turnup Twins’ – fans craved, and we crumbl'd.