
DOVE x CRUMBL
360 Integrated Campaign – Digital, Social, Earned, Paid, TVC
ROLE
VP, Creative Director
DREAM TEAM
ECD: Megan Skelly
VP, Creative Director: Schuyler Higgins
VP, Creative Director: Ryan Vandenbosch
VP, Creative Director: Rodrigo Bistene
ACD Copywriter: Jenn Fabien
ACD Art Director: Will Zamora
Design Director: Kyle
Producer: Marc Baill
YOU CRAVED WE CRUMBL'D
Dove has been a household name for decades – and that was the problem: Gen Z was forgetting them. Their attention was elsewhere, like on Crumbl, the Gen Z cookie craze phenomenon. So much so, they didn't just want to eat their favorite cookie, they wanted to smell like it too.
So, we made it happen. Dove x Crumbl Body Care answered fans' ultimate craving: to smell like the cookies they can't stop talking about.
From leaking the collab to creating a viral jingle with 'The Turnup Twins’ – fans craved, and we crumbl'd.
2025 THE DRUM AWARDS
Shortlist – Partnerships or Collaboration
2025 WEBBY AWARDS
Honoree – Advertising, Media & PR Launch or Drop
2025 WEBBY AWARDS
Shortlist – Social – Best Partnership or Collaboration
We hard launched with a TVC on Netflix's first ever NFL game on Christmas Day.

SANTA'S COOKIES GOT AN UPGRADE





WE ATE AND LEFT NO CRUMBS 🍪







