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DOVE x CRUMBL

360 Integrated Campaign – Digital, Social, Earned, Paid, TVC

ROLE

VP, Creative Director

DREAM TEAM

ECD: Megan Skelly

VP, Creative Director: Schuyler Higgins

VP, Creative Director: Ryan Vandenbosch

VP, Creative Director: Rodrigo Bistene

ACD Copywriter: Jenn Fabien 

ACD Art Director: Will Zamora

Design Director: Kyle 

Producer: Marc Baill

YOU CRAVED WE CRUMBL'D

 

Dove has been a household name for decades – and that was the problem: Gen Z was forgetting them. Their attention was elsewhere, like on Crumbl, the Gen Z cookie craze phenomenon. So much so, they didn't just want to eat their favorite cookie, they wanted to smell like it too.

 

So, we made it happen. Dove x Crumbl Body Care answered fans' ultimate craving: to smell like the cookies they can't stop talking about.

 

From leaking the collab to creating a viral jingle with 'The Turnup Twins’ – fans craved, and we crumbl'd.

2025 THE DRUM AWARDS

Shortlist – Partnerships or Collaboration

 

2025 WEBBY AWARDS

Honoree – Advertising, Media & PR Launch or Drop

 

2025 WEBBY AWARDS

Shortlist – Social – Best Partnership or Collaboration

We hard launched with a TVC on Netflix's first ever NFL game on Christmas Day.

SANTA'S COOKIES GOT AN UPGRADE

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WE ATE AND LEFT NO CRUMBS 🍪

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