DOVE REAL BEAUTY PRODUCTIONS
Fully Integrated Social, Influencer,
& Experiential Campaign
ROLE
Art Director, Designer, & Animator on all hero videos including TVC Emmy's spot
AWARDS
2018 Cannes Lions Glass - The Lion for Change - Shortlist
2018 Clio Awards - Bronze - Cause Related
2018 Webby Awards - Best Launch Nominee, Integrated Campaigns Nominee
2018 Telly Awards - Gold Telly Winner
DREAM TEAM
Group Creative Director: Matt Zavala
Creative Director: Suyin Sleeman
Art Directors: Schuyler Higgins & Caroline Pratt
Director: Liz Garbus
Executive Producer: Jared Pearlman
Producer: Brittany Hughes
THE FIRST 100% ALL FEMALE POWERED PRODUCTION COMPANY IN ADVERTISING
For too long, the definition of beauty has been too narrow – 69% of women agree that they don’t see themselves reflected in advertising, television or movies.
For Dove’s 60th anniversary we launched Real Beauty Productions – an all-female led production company designed to expand the definition of beauty by putting the power of storytelling into the hands of women and girls.
We partnered with Shonda Rhimes and Liz Garbus to create three hero films and an Emmy's spot that tell the stories of three incredible women who are redefining beauty themselves.
RESULTS
3.3 billion impressions • 26.6 million views across all 3 hero films • 700M+ earned impressions • 99% positive conversation rate
The first three films that started it all...
"MEET CATHLEEN"
"MEET DIANA"
"MEET KYLIE"
EMMY AWARDS TV SPOT
