2022 SILVER CANNES YOUNG LIONS FOR THE LEUKEMIA & LYMPHOMA SOCIETY
Digital Campaign Winner
Creative Director, Art Director, & Designer
Creative Director – Copywriter:
UNLOCKING A KILLER COMBO AGAINST BLOOD CANCER
The sponsor for the 2022 US Cannes Young Lions competition was The Leukemia & Lymphoma Society (LLS)—a nonprofit that’s raised $1.3 billion for life-changing blood cancer research since 1949.
The brief called for a sustained, year-round campaign that would target gamers to make donations and raise brand awareness of LLS and the fundraising events it hosts throughout the year.
ACD Copywriter Andy Green and I were awarded silver for our entry.