UNLOCKING A KILLER COMBO AGAINST BLOOD CANCER

The sponsor for the 2022 US Cannes Young Lions competition was The Leukemia & Lymphoma Society (LLS)—a nonprofit that’s raised $1.3 billion for life-changing blood cancer research since 1949.

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The brief called for a sustained, year-round campaign that would target gamers to make donations and raise brand awareness of LLS and the fundraising events it hosts throughout the year.

ACD Copywriter Andy Green and I were awarded silver for our entry.