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2022 SILVER CANNES YOUNG LIONS FOR THE LEUKEMIA & LYMPHOMA SOCIETY

Digital Campaign Winner

ROLE

Creative Director, Art Director, & Designer

DREAM TEAM

Creative Director – Copywriter:
Andy Green

UNLOCKING A KILLER COMBO AGAINST BLOOD CANCER

 

The sponsor for the 2022 US Cannes Young Lions competition was The Leukemia & Lymphoma Society (LLS)—a nonprofit that’s raised $1.3 billion for life-changing blood cancer research since 1949.

The brief called for a sustained, year-round campaign that would target gamers to make donations and raise brand awareness of LLS and the fundraising events it hosts throughout the year.

ACD Copywriter Andy Green and I were awarded silver for our entry.