DOVE REAL BEAUTY PRODUCTIONS

Fully Integrated Social, Influencer,
& Experiential Campaign

ROLE

Art Director, Designer, & Animator on all hero videos including TVC Emmy's spot

AWARDS

2018 Cannes Lions Glass - The Lion for Change - Shortlist

2018 Clio Awards - Bronze - Cause Related

2018 Webby Awards - Best Launch Nominee, Integrated Campaigns Nominee  

2018 Telly Awards - Gold Telly Winner    

DREAM TEAM

Group Creative Director: Matt Zavala

Creative Director: Suyin Sleeman

Art Directors: Schuyler Higgins & Caroline Pratt

Director: Liz Garbus

Executive Producer: Jared Pearlman

Producer: Brittany Hughes

THE FIRST 100% ALL FEMALE POWERED PRODUCTION COMPANY IN ADVERTISING

 

For too long, the definition of beauty has been too narrow – 69% of women agree that they don’t see themselves reflected in advertising, television or movies.

For Dove’s 60th anniversary we launched Real Beauty Productions – an all-female led production company designed to expand the definition of beauty by putting the power of storytelling into the hands of women and girls.

 

We partnered with Shonda Rhimes and Liz Garbus to create three hero films and an Emmy's spot that tell the stories of three incredible women who are redefining beauty themselves. 

RESULTS

3.3 billion impressions • 26.6 million views across all 3 hero films • 700M+ earned impressions • 99% positive conversation rate

The first three films that started it all...

 "MEET CATHLEEN"

 "MEET DIANA"

 "MEET KYLIE"

EMMY AWARDS TV SPOT

schuylerhiggins.com  |  schuylerhiggins@gmail.com  |  NEW YORK, NY

© 2020 by Schuyler Higgins

SchuylerHiggins_Logo.gif