AXE – YOU'RE GOLD

Fully Integrated Social, Influencer,
& Experiential Campaign

ROLE

Art Director, Designer, & Animator

Art Directed all hero spots, talent + brand social, and creative directed all four activations and events.

Designed all titles and animated all talent and brand social pieces.

THE DREAM TEAM

Group Creative Director: Matt Zavala

Creative Director: Suyin Sleeman

Art Director: Schuyler Higgins

Director: Andrew Barchilon

Executive Producer: Jared Pearlman

Producer: Zach Fleming

YOU'RE GOLD NO MATTER WHAT LIFE THROWS AT YOU, SOMETIMES EVEN A PICKLE.

Let's be real, we all have those moments in life that make us sweat – a date, final level in a game, track tryouts, you name it.

 

To launch AXE Gold, we worked with the director of Adult Swim's widely popular show, 'The Eric Andre Show' to develop a series of insanely entertaining, sweat-inducing challenges starring our "Gold Squad.” Made up of social's most influential rapper, latin pop heartthrob, and Youtuber to prove to Gen-Z guys that with AXE Gold you can confidently face life's pressure filled moments head on.

RESULTS

115M total reach • 3.5M total engagements • 700M+ earned impressions • 20M+ total views on our 4 hero films

We kept guys laughing and the pressure mounting with over forty comical social teasers that lived on our Gold Squad's social channels.
We upped the ante by bringing the pressure directly to our Gen-Z guys at four fan-favorite huge activations and made them sweat it out with their Gold Squad idols IRL.

schuylerhiggins.com  |  schuylerhiggins@gmail.com  |  NEW YORK, NY

© 2020 by Schuyler Higgins

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