AXE – YOU'RE GOLD
Fully Integrated Social, Influencer,
& Experiential Campaign
Art Director, Designer, & Animator
Art Directed all hero spots, talent + brand social, and creative directed all four activations and events.
Designed all titles and animated all talent and brand social pieces.
THE DREAM TEAM
Group Creative Director: Matt Zavala
Creative Director: Suyin Sleeman
Art Director: Schuyler Higgins
Director: Andrew Barchilon
Executive Producer: Jared Pearlman
Producer: Zach Fleming
YOU'RE GOLD NO MATTER WHAT LIFE THROWS AT YOU, SOMETIMES EVEN A PICKLE.
Let's be real, we all have those moments in life that make us sweat – a date, final level in a game, track tryouts, you name it.
To launch AXE Gold, we worked with the director of Adult Swim's widely popular show, 'The Eric Andre Show' to develop a series of insanely entertaining, sweat-inducing challenges starring our "Gold Squad.” Made up of social's most influential rapper, latin pop heartthrob, and Youtuber to prove to Gen-Z guys that with AXE Gold you can confidently face life's pressure filled moments head on.
115M total reach • 3.5M total engagements • 700M+ earned impressions • 20M+ total views on our 4 hero films